I’ve worked in digital and eCommerce marketing for over 15 years, across both large organisations and smaller, growing businesses.
Today, I work full time at Cytiva, where I lead the eCommerce marketing team. Alongside that, I support individuals and businesses who want clearer thinking, stronger foundations, and marketing that delivers consistent results.
Earlier in my career, I helped build and scale digital marketing functions from scratch. That work included:
Launching and rebuilding websites
Implementing CRM and marketing automation tools
Improving customer journeys across digital channels
Turning underperforming marketing into consistent growth
That experience gives me perspective. I’ve seen what works at scale, and what actually works when time, budget, or confidence is limited.
